While most tech giants are in a mad dash to roll out AI features, Apple is noticeably taking a more measured approach. Its major reveal, Apple Intelligence, won’t be available to most users until 2026. In a market where speed often trumps polish, Apple’s deliberate pacing stands out. But perhaps that’s exactly the point. At […]
Mark Zuckerberg is no stranger to bold bets that aim to redefine the future — or to the staggering losses that follow when those bets fall short. After pouring $46 billion into the metaverse with little return, the Meta CEO is now going all-in on an even bigger gamble: superintelligence AI. This time, the stakes […]
PepsiCo’s U.S. beverages division is strengthening its partnership with VaynerMedia in a move aimed at reimagining the in-house agency model for the future, the company shared with Marketing Dive. The collaboration combines PepsiCo’s internal brand-building and strategic capabilities with VaynerMedia’s expertise in social media activation, allowing the beverage giant to move faster and create more […]
Sprite is once again turning up the heat—this time shifting focus from the temperature-driven messaging of its “Turn Up Refreshment” campaign to the rising global obsession with spicy flavors. With Gen Z leading the way—nearly half of them reportedly indulging in spicy food at least once a week, according to the brand—Sprite is embracing bold […]
For many marketers, the first half of 2025 stirred uncomfortable echoes of the pandemic’s early days. The scramble to cut costs, rethink media strategies, and adapt in real time returned with force — this time driven not by a public health crisis, but by a wave of erratic tariffs and renewed uncertainty, including yet another […]
PUMA is stepping on the gas when it comes to marketing in 2025. The global sportswear brand has boosted its media investment by a whopping 40% compared to last year, signaling a bold push to capture attention in an increasingly competitive landscape. But it’s not just about spending more—it’s about spending smarter. One of the […]