For many marketers, the first half of 2025 stirred uncomfortable echoes of the pandemic’s early days. The scramble to cut costs, rethink media strategies, and adapt in real time returned with force — this time driven not by a public health crisis, but by a wave of erratic tariffs and renewed uncertainty, including yet another […]

PUMA is stepping on the gas when it comes to marketing in 2025. The global sportswear brand has boosted its media investment by a whopping 40% compared to last year, signaling a bold push to capture attention in an increasingly competitive landscape. But it’s not just about spending more—it’s about spending smarter. One of the […]