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Why Apple Isn’t Rushing into the AI Race
While most tech giants are in a mad dash to roll out AI features, Apple is noticeably taking a more measured approach. Its major…
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How 7 Brands Turned 2025’s Chaos Into Marketing Gold
For many marketers, the first half of 2025 stirred uncomfortable echoes of the pandemic’s early days. The scramble to cut costs, rethink media strategies,…
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PUMA Levels Up: How the Brand Is Using Fortnite to Win Over Gen Z
PUMA is stepping on the gas when it comes to marketing in 2025. The global sportswear brand has boosted its media investment by a…
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